- Published: Thursday, 22 December 2016 13:27
Storytelling is a big part of a modern approach to website design. It engages the visitor, introduces them to your brand, and establishes your identity in a way that stands out from the noise of the Internet.
Your site serves as a portal to your brand or person. It is often the first thing (you have ownership of) that people see when they want to learn more about you. By telling your story in a cohesive way, you can greatly influence how that person identifies with your brand.